pidan began with a simple idea: if we couldn't find a litter box that truly worked for cats and their humans, we'd create one ourselves.

In 2015, we launched the Igloo Cat Litter Box, the first product in what would become a growing range of thoughtfully designed cat essentials.

In 2018, we introduced our Organic Signature Blend Tofu-Bentonite Cat Litter, combining superior clumping performance with safe, natural ingredients. Today, over 12 million packs are sold worldwide each year, making it one of the world's leading plant-based cat litters.

Guided by our core values of putting cats first, practicality, reliability and inclusivity, pidan creates lasting value for cats and cat-loving families through product innovation, brand expression, cat welfare programmes and accessible channels.

From litter and cleaning to travel, play and everyday living, every pidan product is designed around one simple principle: cats come first.

Trusted by millions of cat-loving households worldwide, pidan combines award-winning design, innovation and a deep understanding of feline behaviour to create products that make life better for both cats and their humans.